About Campaigns

The "Campaigns" section of our application is the central hub for efficiently creating and managing your direct mail campaigns. Whether your campaigns are large or small, this section offers the flexibility to send them immediately or schedule them for a later time, ensuring optimal control and convenience in executing your direct mail strategies. Here's how the "Campaigns" section empowers you:

1. Campaign Creation: Easily create direct mail campaigns by selecting the creative to be used, the contact list, and any associated landers, domains, and phone numbers (if personalized URLs and call tracking are used).

2. Campaign Management: Efficiently manage all your campaigns from a single location, making it easy to track their progress, make updates, and analyze results.

3. Send Immediately or Schedule: Choose whether to send your campaigns immediately or schedule them for a specific date and time, allowing for strategic timing.

4. Creatives Selection: Select the creative content for your campaigns from previously created designs or customize new ones in the "Creatives" section.

5. Contact List Integration: Link your campaigns to specific contact lists created and managed in the "Contact Lists" section for precise targeting.

6. Lander and Domain Integration: Utilize landers and domains, if applicable, to enhance campaign performance with personalized URLs (pURLs) and call tracking.

7. Comprehensive Control: Maintain full control over your direct mail strategies, ensuring they align with your marketing goals and objectives.

8. Analysis and Optimization: After campaign deployment, leverage the data collected to analyze results and optimize future campaigns for better performance.